Product Marketing Mastery

By G-CMO Academy


Starting 31.3.24 | Sundays 6PM

13 Sessions x 3 hours | TLV

Admissions By Interview

Sessions Held in English

The program provides a comprehensive overview of product marketing strategies and tactics essential for launching and promoting successful products in today's competitive market landscape.


Through a combination of lectures, case studies, and hands-on exercises, students will learn how to develop effective product marketing plans, understand target audiences, differentiate products, and leverage various channels for maximum impact.


This PMM program is meticulously designed for marketing-oriented professionals aiming to transition into PMM roles. Entry into the program is selective, based on an interview process, to ensure a high-caliber cohort.


Why Now?

With 50 open PMM positions at leading companies like Microsoft, EX.CO, Fiverr, Atera and Panaya, the Product Marketing Mastery program is your key to becoming a certified Product Marketing Manager and do so by learning from senior executives at leading hiring companies.

Curriculum Highlights

  • Dive deep into the art of messaging and GTM strategy.
  • Learn to leverage analytics and insights from leading platforms.
  • Master how to articulate value propositions, fostering alignment through engagement and effectively driving product success.
  • Engage in case studies and hands-on exercises that simulate the real-world challenges and opportunities PMMs face.
  • Experience firsthand the newest tools and methodologies in the marketing forefront.


Benefits of Participating

  • Expert Mentorship | Gain insights and feedback from expert PMMS in top-tier organizations.
  • Talk the talk, walk the walk | Graduates own a portfolio of case studies and projects, showcasing their PMM capabilities to potential employers.
  • Career Advancement | gain exposure to potential recruitment opportunities in PMM roles.
  • Join our Rise by G-CMO community for access to unique content & meetups.

The Judging Panel

Shiri Amiram

CMO @Apomedical IL

Matti Yahav

CMO @Fiverr

Laura Keren

VP Global Marketing @Playtika

Amit Daniel

CMO @Checkmarx

Michal Sever

VP Product Marketing

& Education @Nayax

Ohad Pollak

CMO @TytoCare

Varda Caspi

VP Marketing @Aiode

Jonathan Kaftzan

VP Marketing & Business Development @ARMO

Lisa Bennett

CMO @Kaltura

Sophie Melnik Amitay

Global CMO, Advisor, HUJI MBA Lecturer & G-CMO Co-Founder

The Faculty

Ohad Pollak

CMO @TytoCare

Michal Sever

VP Product Marketing

& Education @Nayax

Tomer Zuker

VP Marketing @D-ID

Sahar Dolev-Blitental

VP Marketing @Iguazio

Tali Chuchinsky

SVP PM & GTM

Strategy @HiBob

Roi Kaufman

VP Growth @Kaltura

Noa Segol

VP Marketing & Strategy @Practitest

Amit Sheps

Director of Technical

PMM @Aqua

Inbar Yagur

CEO @Radical

B2B Tech Marketing

Hillel Geiger

VP Corporate Marketing

@Amdocs

Moti Elnekave

Director, Head of Customer Performance Enablement @SolarEdge

Renana Perlovitch

VP Product

Marketing @Lightricks

Lilach Dahan

Senior Director of Product Marketing @Kaltura

Yitzy Tannenbaum

Senior PMM

@Palo Alto Networks

Tomer Werechson

Video Creative

Manager @Pentera

Adi Bar-Lev

VP Brand &

Communications @Pentera

Curriculum Overview

(Subject to Changes)

Your Path to Becoming a Product Marketer

Understanding the role of PMM in different companies' lifecycles and the various types of PMM; per segments, company type & geography. The fine line between PM | PMM | Marketing Manager; Roles, Responsibilities and Mindset.

Understand Your Company and Go-To-Market Strategies

Vision, Mission, Value proposition and everything in-between

Conquering Competition; Strategies for Market Domination

Competitive Analysis, Identifying Key Competitors strategies, Evaluate competitors' strengths and weaknesses, Assessing Market Positioning, methods and tools for gathering competitive intelligence, including market research, industry reports, and social media monitoring, Interpret the insights gained from the competitive analysis to inform strategic decision-making

Product Positioning and Differentiation

Understanding Market Segmentation, Identifying Unique Selling Points, Choosing a Positioning Strategy, Communicating Product Positioning and Differentiation; Case Studies and best practices,

Company Portfolio Strategy vs Brand Hierarchy; Strategies for Brand Success

Enrichment on brand hierarchy, Establishing brand identity, Defining Brand architecture, Brand portfolio management and product marketing

Storytelling! Messaging & Content Creation

Product messaging: Telling the story that your user will connect with. Common product marketing content types, Creating compelling content for different marketing channels

Cross-functional Collaboration:

Roundtable with a Panel of PMM Ecosystem Experts

PM <> PMM | PMM <> Sales | PMM <> Marketing

Maximizing Sales with Product Marketing

Sales Strategies, Sales & distribution channels, Packaging & Pricing, Sales Enablement, CRMs/Databases & Surveys. ABM, PLG and more.

Customer Education & Customer Enablement

How to leverage your market and customers with an holistic learning approach, using data > insights > decisions > actions.

Learning services to move the needle

Using AI in the service of the PMM

AI tools experimentation, different models and new possibilities. AI for PMM - areas of expertise made simple.

Business Analysis in Product Marketing: KPIs and Measurement Strategies

Why Measuring everything is a MUST! OKRs KPIs, ROI in different industries. tracking & Attribution, Product analytics tools in PMM. Optimization and AB testing tools.

Marketing Growth & Launch Strategies 

Growth & Digital Marketing for Product Marketers, digital marketing channels, Product Launch Strategy, Target Audience Identification and tools, TOF, MOF, BOF,  post launch evaluation.

About the G-CMO Forum

Founded in 2017, the G-C MO Forum is an invite-only community of Israel’s top CMOs from global companies, fast-growing startups, and VCs. With over 160 members, the Forum aims to promote the influential global marketing community in Israel. Serving as a catalyst for the nation's economic advancement, it positions Israel as a thriving business and marketing hub.


The G-CMO Academy is committed to cultivating the next generation of global marketing professionals, offering a platform for skill development, knowledge expansion, and industry connections. Our mission is to empower individuals through specialized programs and courses led by industry experts, who are esteemed members of the

G-CMO Forum and NEXT community. This fosters the growth and influence of the global marketing community in Israel.

The G-CMO Leading Team

Sophie Melnik Amitay

G-CMO Co Founder

Shiri Grosbard

G-CMO Co Founder

Orit Cohen

G-CMO GM

Moria Inbar

G-CMO Academy Manager

academy@g-cmo.com | g-cmo.com