Product Marketing Mastery
By G-CMO Academy
Starting 31.3.24 | Sundays 6PM
13 Sessions x 3 hours | TLV
Admissions By Interview
Sessions Held in English
The program provides a comprehensive overview of product marketing strategies and tactics essential for launching and promoting successful products in today's competitive market landscape.
Through a combination of lectures, case studies, and hands-on exercises, students will learn how to develop effective product marketing plans, understand target audiences, differentiate products, and leverage various channels for maximum impact.
This PMM program is meticulously designed for marketing-oriented professionals aiming to transition into PMM roles. Entry into the program is selective, based on an interview process, to ensure a high-caliber cohort.
Why Now?
With 50 open PMM positions at leading companies like Microsoft, EX.CO, Fiverr, Atera and Panaya, the Product Marketing Mastery program is your key to becoming a certified Product Marketing Manager and do so by learning from senior executives at leading hiring companies.
Curriculum Highlights
- Dive deep into the art of messaging and GTM strategy.
- Learn to leverage analytics and insights from leading platforms.
- Master how to articulate value propositions, fostering alignment through engagement and effectively driving product success.
- Engage in case studies and hands-on exercises that simulate the real-world challenges and opportunities PMMs face.
- Experience firsthand the newest tools and methodologies in the marketing forefront.
Benefits of Participating
- Expert Mentorship | Gain insights and feedback from expert PMMS in top-tier organizations.
- Talk the talk, walk the walk | Graduates own a portfolio of case studies and projects, showcasing their PMM capabilities to potential employers.
- Career Advancement | gain exposure to potential recruitment opportunities in PMM roles.
- Join our Rise by G-CMO community for access to unique content & meetups.
The Judging Panel
Shiri Amiram
CMO @Apomedical IL
Matti Yahav
CMO @Fiverr
Laura Keren
VP Global Marketing @Playtika
Amit Daniel
CMO @Checkmarx
Michal Sever
VP Product Marketing
& Education @Nayax
Ohad Pollak
CMO @TytoCare
Varda Caspi
VP Marketing @Aiode
Jonathan Kaftzan
VP Marketing & Business Development @ARMO
Lisa Bennett
CMO @Kaltura
Sophie Melnik Amitay
Global CMO, Advisor, HUJI MBA Lecturer & G-CMO Co-Founder
The Faculty
Ohad Pollak
CMO @TytoCare
Michal Sever
VP Product Marketing
& Education @Nayax
Tomer Zuker
VP Marketing @D-ID
Sahar Dolev-Blitental
VP Marketing @Iguazio
Tali Chuchinsky
SVP PM & GTM
Strategy @HiBob
Roi Kaufman
VP Growth @Kaltura
Noa Segol
VP Marketing & Strategy @Practitest
Amit Sheps
Director of Technical
PMM @Aqua
Inbar Yagur
CEO @Radical
B2B Tech Marketing
Hillel Geiger
VP Corporate Marketing
@Amdocs
Moti Elnekave
Director, Head of Customer Performance Enablement @SolarEdge
Renana Perlovitch
VP Product
Marketing @Lightricks
Lilach Dahan
Senior Director of Product Marketing @Kaltura
Yitzy Tannenbaum
Senior PMM
@Palo Alto Networks
Tomer Werechson
Video Creative
Manager @Pentera
Adi Bar-Lev
VP Brand &
Communications @Pentera
Curriculum Overview
(Subject to Changes)
Your Path to Becoming a Product Marketer Understanding the role of PMM in different companies' lifecycles and the various types of PMM; per segments, company type & geography. The fine line between PM | PMM | Marketing Manager; Roles, Responsibilities and Mindset. |
Understand Your Company and Go-To-Market Strategies Vision, Mission, Value proposition and everything in-between |
Conquering Competition; Strategies for Market Domination Competitive Analysis, Identifying Key Competitors strategies, Evaluate competitors' strengths and weaknesses, Assessing Market Positioning, methods and tools for gathering competitive intelligence, including market research, industry reports, and social media monitoring, Interpret the insights gained from the competitive analysis to inform strategic decision-making |
Product Positioning and Differentiation Understanding Market Segmentation, Identifying Unique Selling Points, Choosing a Positioning Strategy, Communicating Product Positioning and Differentiation; Case Studies and best practices, |
Company Portfolio Strategy vs Brand Hierarchy; Strategies for Brand Success Enrichment on brand hierarchy, Establishing brand identity, Defining Brand architecture, Brand portfolio management and product marketing |
Storytelling! Messaging & Content Creation Product messaging: Telling the story that your user will connect with. Common product marketing content types, Creating compelling content for different marketing channels |
Cross-functional Collaboration: Roundtable with a Panel of PMM Ecosystem Experts PM <> PMM | PMM <> Sales | PMM <> Marketing |
Maximizing Sales with Product Marketing Sales Strategies, Sales & distribution channels, Packaging & Pricing, Sales Enablement, CRMs/Databases & Surveys. ABM, PLG and more. |
Customer Education & Customer Enablement How to leverage your market and customers with an holistic learning approach, using data > insights > decisions > actions. Learning services to move the needle |
Using AI in the service of the PMM AI tools experimentation, different models and new possibilities. AI for PMM - areas of expertise made simple. |
Business Analysis in Product Marketing: KPIs and Measurement Strategies Why Measuring everything is a MUST! OKRs KPIs, ROI in different industries. tracking & Attribution, Product analytics tools in PMM. Optimization and AB testing tools. |
Marketing Growth & Launch Strategies Growth & Digital Marketing for Product Marketers, digital marketing channels, Product Launch Strategy, Target Audience Identification and tools, TOF, MOF, BOF, post launch evaluation. |
About the G-CMO Forum
Founded in 2017, the G-C MO Forum is an invite-only community of Israel’s top CMOs from global companies, fast-growing startups, and VCs. With over 160 members, the Forum aims to promote the influential global marketing community in Israel. Serving as a catalyst for the nation's economic advancement, it positions Israel as a thriving business and marketing hub.
The G-CMO Academy is committed to cultivating the next generation of global marketing professionals, offering a platform for skill development, knowledge expansion, and industry connections. Our mission is to empower individuals through specialized programs and courses led by industry experts, who are esteemed members of the
G-CMO Forum and NEXT community. This fosters the growth and influence of the global marketing community in Israel.
The G-CMO Leading Team
Sophie Melnik Amitay
G-CMO Co Founder
Shiri Grosbard
G-CMO Co Founder
Orit Cohen
G-CMO GM
Moria Inbar
G-CMO Academy Manager
academy@g-cmo.com | g-cmo.com